Utah Attorney General Derek Brown joined the Federal Trade Commission (FTC) and 19 other states in suing Dollar General over alleged deceptive pricing practices.

The complaint, filed Oct. 26 in the U.S. District Court for the Middle District of Tennessee, accuses the discount chain of charging customers more at the register than the prices displayed on shelves, price tags and advertisements. The alleged overcharges cost consumers millions of dollars, according to the complaint, as Fortune first reported.

Dollar General does not operate a store in Millcreek, but the company's Utah locations include Salt Lake City and West Valley City, according to its online store directory. Utah's role as a plaintiff state means the attorney general's office is pursuing the case on behalf of shoppers statewide.

Between 2019 and March 2026, pricing discrepancies generated nearly 30,000 consumer complaints to the company, according to the lawsuit.

Brown said in a statement that Utah is "standing up for shoppers and sending a clear message: businesses cannot advertise one price and charge another," Gephardt Daily reported.

Daniel Larsen, interim director of the Utah Division of Consumer Protection, said in a news release that the case "is not about mistakes; it's about repeated violations of consumers' trust."

Christopher Mufarrige, director of the FTC's Bureau of Consumer Protection, said Dollar General "has betrayed the trust of millions of American consumers and imposed significant financial harm on communities and consumers who are already struggling to make their paychecks last."

Dollar General pushes back

The company disputes the claims. Dollar General said in a statement that the lawsuit "suggests that we have abandoned our mission and willfully disregarded the affordability needs of our customers. Nothing could be further from the truth."

The company said its goal is "100% accuracy between shelf and register prices in every store" and that "occasional price discrepancies can occur." When they do, store employees are expected to correct the price for the customer, the company said.

Dollar General said it had cooperated with the FTC's investigation since early February and called the agency's settlement demand far out of proportion to any realistic estimate of overcharges. The company said it would "defend this litigation vigorously."

Pattern of state settlements

The FTC alleges company leaders knew how widespread the problem was but failed to fix it. Between 2019 and 2026, Dollar General entered into seven settlements in six states over inaccurate pricing and paid about $6 million in penalties, according to the complaint.

Pennsylvania reached a $1.55 million settlement in December 2025 after finding Dollar General stores failed more than 40% of the state's price-accuracy inspections between 2019 and 2023, Fortune reported.

Residents who believe they have been overcharged can file a complaint with the Utah Division of Consumer Protection at dcp.utah.gov.